Olympics - Prime Coverage | Forbes.com: The Sports Women Watch

Forbes.com: The Sports Women Watch

Olympics - Prime Coverage

Women viewers: 16.8 million (avg. per night); Pct. of Total: 54.2%

All the prime time coverage of female gymnastics certainly helped. (AFP/Getty Images)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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The Sports Women... From pro and college football to the NBA, women make up a bigger chunk of the sports audience than ever before. Of the major sporting events over the past year, these are then ten they watched most. (AFP/Getty Images)

Source: Nielsen

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World Series (Fa... Women viewers: 6.4 million (avg. per game); Pct. of Total: 38.4%

About a million more women tuned in for Rangers-Cardinals than for Rangers-Giants the previous year. Credit addition by subtraction: the frightening, hideous beard of Giants’ reliever Brian Wilson wasn’t around in 2012. (Getty Images)

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BCS National Cha... Women viewers: 8.2 million; Pct. of Total: 34%

When you get an Alabama-LSU final, everyone in the south tunes in. Men and women alike. (Getty Images)

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Super Bowl XLVI Women viewers: 50.4 million; Pct. of Total: 45.3%

The king of U.S. sporting events—pretty much everyone watches. Some surveys show a majority of women take in Super Bowl Sunday for the socializing and the commercials. (Getty Images)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
NCAA Men's Baske... Women viewers: 7.4 million; Pct. of Total: 35.5%

Predominantly male audience watched Kentucky beat Kansas for the title, but it’s a big audience. The Monday night time slot helps. (Getty Images)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
The Masters Women viewers: 3.9 million (avg. over final two days); Pct. of Total: 35.6%

Gets final spot over the U.S. Open women’s tennis final, which was pushed by bad weather from Saturday to Sunday, where it went head to head with the NFL’s opening weekend. (Getty Images)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
NBA Finals - Okl... Women viewers: 6.3 million (avg. per game); Pct. of Total: 37.3%

Virtually identical numbers for LeBron & Co. taking the title compared to Dirk Nowitzki leading Dallas to its first championship the previous year. (Getty Images)

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Kentucky Derby Women viewers: 7.6 million; Pct. of Total: 51.3%

Always a fairly even gender draw—the Derby has a party theme similar to the Super Bowl, complete with casual betting. (AFP/Getty Images)

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Olympics - Openi... Women viewers: 22.8 million; Pct. of Total: 56.1%

Both sexes love the Olympics; women in particular enjoy the ceremonial part. (AFP/Getty Images)

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Olympics - Closi... Women viewers: 17.5 million; Pct. of Total: 56.4%

Compared to the opening ceremonies, a higher percentage of the female audience was under 18. That’s what happens when you book the “it” boy band One Direction. (AFP/Getty Images)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
Olympics - Prime... Women viewers: 16.8 million (avg. per night); Pct. of Total: 54.2%

All the prime time coverage of female gymnastics certainly helped. (AFP/Getty Images)

More From Forbes:
The NFL’s Most (and Least) Liked Players
The 20 Best Paying Jobs For Women
The 10 Best Countries For Women

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
More on Forbes.c... Click here to see the most (and least) liked players in the NFL.