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Forbes.com: The Sports Women Watch

Olympics - Closing Ceremonies

Women viewers: 17.5 million; Pct. of Total: 56.4%

Compared to the opening ceremonies, a higher percentage of the female audience was under 18. That’s what happens when you book the “it” boy band One Direction. (AFP/Getty Images)

More From Forbes:
The NFL’s Most (and Least) Liked Players
The 20 Best Paying Jobs For Women
The 10 Best Countries For Women



The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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