Forbes.com: The World's Most Valuable Sports Teams
3. Dallas Cowboys (Tie)
Owner: Jerry Jones
Cowboys' owner Jerry Jones is a master salesman and has attracted the NBA All-Star game, the Super Bowl, a Manny Pacquiao fight, soccer matches, concerts and more to Cowboys Stadium since the $1.2 billion venue opened in 2009. It will host the 2014 NCAA Men's Final Four as well. The stadium can hold 110,000 people, including standing room. One thing Jones has not been able to sell is naming rights to the building, which could fetch $15 million annually.(Getty Images)
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