Awareness: 7.2%
Appeal: 69.8
Affiliation recognition: 47.6%
The Coyote was once ejected from a 2005 game for arguing a referee's call. He was later pardoned by Texas Gov. Rick Perry. He recently shot a video spoofing Dos Equis beer commercials, staking claim to being "The Most Interesting Mascot in the World." (Ronald Martinez/Getty Images)