10. The Coyote - San Antonio Spurs | The Top 10 Sports Mascots

The Top 10 Sports Mascots

10. The Coyote - San Antonio Spurs

Awareness: 7.2%

Appeal: 69.8

Affiliation recognition: 47.6%

The Coyote was once ejected from a 2005 game for arguing a referee's call. He was later pardoned by Texas Gov. Rick Perry. He recently shot a video spoofing Dos Equis beer commercials, staking claim to being "The Most Interesting Mascot in the World." (Ronald Martinez/Getty Images)

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Top 10 Sports Ma... Which mascots resonate most with sports fans? The Marketing Arm, a research company that measures consumer attitudes toward celebrities and brands, conducted a national poll to measure fans' awareness of pro mascots. Those aware of a given mascot were then asked how much the mascot appealed to them, and whether they could identify correct team affiliation. (AP Photo/J. Scott Applewhite)
10. The Coyote -... Awareness: 7.2%
Appeal: 69.8
Affiliation recognition: 47.6%
The Coyote was once ejected from a 2005 game for arguing a referee's call. He was later pardoned by Texas Gov. Rick Perry. He recently shot a video spoofing Dos Equis beer commercials, staking claim to being "The Most Interesting Mascot in the World." (Ronald Martinez/Getty Images)
9. Rocky - Denve... Awareness: 8.9%
Appeal: 70.1
Affiliation recognition: 45.3%
In the mold of the Phoenix Gorilla, Rocky, a mountain lion, entertains with acrobatic dunks and hijinx, including sitting in a lounge chair reading a newspaper during visiting team introductions. The Lakers once responded by huddling around him after being introduced. (AP Photo/David Zalubowski)
8. Billy the Mar... Awareness: 6.5%
Appeal: 71.5
Affiliation recognition: 56.6%
Eight feet tall and known for on-field pranks and staged sparring with opposing mascots, Billy has been a Marlins staple since the baseball team's debut season in 1993. He even made it to Chicago for a relocated home game after Hurricane Ivan knocked the team out of its stadium in 2004. (Justin Sullivan/Getty Images)
7. Wally the Gre... Awareness: 7.7%
Appeal: 73.8
Affiliation recognition: 62.2%
Named for Fenway Park's famous left field wall, Wally wasn't immediately embraced by traditional Red Sox fans upon his 1997 debut. But two titles later, fans are more accepting of the club's new school approach. Plus he's a hit with kids. (Jim Rogash/WireImage/Getty Images)
6. Benny the Bul... Awareness: 6.3%
Appeal: 70.9
Affiliation recognition: 73.9%
A 40-year staple in Chicago, Benny's national exposure grew during the Bulls' Michael Jordan championship heyday. He's all over the local community, making over 250 appearances a year. (Jonathan Daniel/Getty Images)
5. The Gorilla -... Awareness: 11.8%
Appeal: 72.4
Affiliation recognition: 70.3%
Sometimes called "Go-Rilla," he's known as the first mascot to perfect high-flying trampoline dunks. His fame has spread to the "NBA Jam" videogame and Good Morning America. (Christian Petersen/Getty Images)
4. Racing Sausag... Awareness: 10.6%
Appeal: 71.2
Affiliation recognition: 78.6%
At every Brewers home game, five sausages standing over 7 feet tall--bratwurst, Polish, Italian, hot dog and chorizo--entertain fans by racing each other down the warning track and around home plate. Their popularity has gone national: The sausages have been featured in ESPN SportsCenter ads. (Jonathan Daniel/Getty Images)
3. Mr. Met - New... Awareness: 12.4%
Appeal: 71.4
Affiliation recognition: 84.4%
The Mets have long marketed a family friendly image to contrast themselves with the buttoned-down Yankees. The docile, friendly Mr. Met--the last link to the club's original 1962 expansion days--fits the bill. (Al Bello/Getty Images)
2. The Phillie P... Awareness: 16.5%
Appeal: 75.4
Affiliation recognition: 80.3%
The first real protégé of the chicken, the Phanatic's awareness scores have benefited from the Phillies' success over the past two years. Packed houses and national television airtime have their advantages. (Jed Jacobsohn/Getty Images)
1. San Diego Chi... Awareness: 20.2%
Appeal: 78.7*
Affiliation recognition: 92.4%
The chicken is a free agent these days, having ended his official relationship with the Padres years ago (Marketing Arm accepted Padres as correct affiliation). The original mascot as entertainer still holds up. (Stephen Dunn/Getty Images)
*Respondents were asked to rate mascots' appeal on a six-point scale (one being "dislike a lot," and six being "like a lot." The mascots' average appeal score was then converted to a 100-point scale (example: if the San Diego Chicken rates an average of 4.72 out of 6, that converts to 78.7 out of 100).
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