8. Super Bowl XLIV (2010)

Forbes.com: The Most Valuable Super Bowls

New Orleans Saints beat Indianapolis Colts, 31-17
Total Ad Revenue: $151 million
TV Network: CBS
Average Ad Cost: $2.7 million

(Getty Images)

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The Most Valuabl... CBS, FOX and NBC share the rights to the Super Bowl, and the three networks rely on the championship game to generate millions of dollars in advertising revenue annually. We ranked the ten Super Bowls that created the most value for the networks that aired them.

Nine of the last ten Super Bowls make our list; the Patriots' 2002 victory over the Rams edged out the 2003 Buccaneers-Raiders tilt for the final spot. The ten most valuable Super Bowls have generated a total $1.7 billion in advertising revenue. NBC has aired the two most valuable championships, this year's Patriots-Giants game and Steelers-Cardinals in 2009.

We used the inflation-adjusted average cost of a 30-second ad spot and the total number of commercials each year to calculate each Super Bowl's total value.

(AP)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
10. Super Bowl X... New England Patriots beat St. Louis Rams, 20-17
Total Ad Revenue: $134 million
TV Network: FOX
Average Ad Cost: $2.3 million

(Getty Images North America)

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9. Super Bowl XX... New England Patriots beat Carolina Panthers, 32-29
Total Ad Revenue: $150 million
TV Network: CBS
Average Ad Cost: $2.6 million

(AP)

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8. Super Bowl XL... New Orleans Saints beat Indianapolis Colts, 31-17
Total Ad Revenue: $151 million
TV Network: CBS
Average Ad Cost: $2.7 million

(Getty Images)

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The Most Disliked NFL Players
The NFL’s Most Overpaid Players

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
7. Super Bowl XL... Indianapolis Colts beat Chicago Bears, 29-17
Total Ad Revenue: $152 million
TV Network: CBS
Average Ad Cost: $2.7 million

(Getty Images)

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The NFL’s Most Overpaid Players

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6. Super Bowl XX... New England Patriots beat Philadelphia Eagles, 24-21
Total Ad Revenue: $158 million
TV Network: FOX
Average Ad Cost: $2.7 million

(AP)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
5. Super Bowl XL... Pittsburgh Steelers beat Seattle Seahawks, 21-10
Total Ad Revenue: $163 million
TV Network: ABC
Average Ad Cost: $2.7 million

(AP)

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4. Super Bowl XL... New York Giants beat New England Patriots, 17-14
Total Ad Revenue: $186 million
TV Network: FOX
Average Ad Cost: $2.7 million

(AP)

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3. Super Bowl XL... Green Bay Packers beat Pittsburgh Steelers, 31-25
Total Ad Revenue: $195 million
TV Network: FOX
Average Ad Cost: $3 million

(Getty Images)

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2. Super Bowl XL... Pittsburgh Steelers beat Arizona Cardinals, 27-23
Total Ad Revenue: $204 million
TV Network: NBC
Average Ad Cost: $3.1 million

(Getty Images)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
1. Super Bowl XL... New England Patriots vs New York Giants, Feb. 5
Total Ad Revenue: $245 million
TV Network: NBC
Average Ad Cost: $3.5 million

(AP)

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The NFL’s Most Overpaid Players

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
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