1. Kevin Durant, Oklahoma City Thunder

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Durant, who has won the NBA's scoring title for three straight years, led the Thunder to a huge comeback win over the Miami Heat in the first game of the NBA Finals. He is on the verge of becoming an absolute superstar, and his merchandise has been over 30% more popular than LeBron James' during this year's playoffs. (AP Photo)

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5. Rajon Rondo, ... Rondo led the Celtics to a 3-2 series lead over the Miami Heat in the Eastern Conference Finals, but the team in green just didn't have enough gas left in the tank; Boston lost the last two games of the series by scores of 98-79 and 101-88. Despite the painful losses, Rondo promises to be fan favorite point guard for years to come. (AP Photo)

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4. Dwyane Wade, ... Wade may sometimes assume a supporting role to LeBron James, but he is still plenty popular in his own right. Not to mention, he's the only one of Miami's "Big Three" to have already won a championship with the team - or at all. (AP Photo)

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3. Kobe Bryant, ... The Lakers were eliminated in the second round of the playoffs by Durant's Thunder, ultimately winning just a single game against the Western Conference champs, but Bryant's widespread popularity led to plenty of merchandise sales. (AP Photo)

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2. LeBron James,... This season's MVP can be a polarizing character but, despite his many detractors, James is quite popular with NBA fans. James' merchandise is also almost 70% more popular than teammate Dwyane Wade's. (Mike Ehrmann/Getty Images)

More From Forbes:
The Richest Owners In Sports
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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
1. Kevin Durant,... Durant, who has won the NBA's scoring title for three straight years, led the Thunder to a huge comeback win over the Miami Heat in the first game of the NBA Finals. He is on the verge of becoming an absolute superstar, and his merchandise has been over 30% more popular than LeBron James' during this year's playoffs. (AP Photo)

More From Forbes:
The Richest Owners In Sports
America’s Favorite Sports Mascots
The Richest Sporting Events In The World

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
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