Nike's Uniforms for the Summer Olympics in London | Forbes.com: Nike Unveils New Uniforms For The London Olympics | Comcast.net

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Forbes.com: Nike Unveils New Uniforms For The London Olympics

Nike's Uniforms for the Summer Olympics in London

Men's and Women's: USA Archery, USA Boxing, USA Cycling (BMX/Mountain Bike), USA Equestrian, USA Fencing, USA Shooting, USA Wrestling. (Nike)

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Nike's Uniforms ... Nike introduces sleek new look for US Track and Field athletes for Summer 2012. (Nike)

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Summer Olympic U... Nike has continuously evolved its Project Swift apparel with the goal of maximizing athlete velocity. It incorporates over 1,000 hours of wind tunnel testing and insights from some of the fastest athletes in the world. Allyson Felix is modeling the suit. (Nike)

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Summer Olympic U... Superior Lightweight Performance: Specific products have been developed for distance, sprint, and field events while strategic color blocking is used to visually capture movement. Specifically for women, Nike has developed a new approach to modular support, creating specific solutions for the distance, sprint, and field athlete, each offering a different degree of support and adjustability, and integrating Dri-FIT moisture management and premium quality detailing throughout. (Nike)

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Summer Olympic U... Zoned Aerodynamics: Just as a golf ball’s dimples are designed to help it go farther and faster, Nike uses a similar idea to help reduce the aerodynamic drag of the athlete. Using revolutionary Nike AeroSwift technology, patterns and surface architectures informed directly by wind tunnel data are strategically placed on key areas of the athlete’s form. The result offers the greatest aerodynamic drag reduction of any Nike uniform to date. (Nike)

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Summer Olympic U... Minimized Distraction: Promoting focus by eliminating distractions, this new generation of Project Swift employs the new technology Nike AeroSwift to keep the interior surface of Nike Pro TurboSpeed as smooth, even and uninterrupted as possible. By placing elastics and edge finishes on the outside of the garment and incorporating an innovative flat, smooth waistband, bulkiness and abrasions are virtually eliminated. (Nike)

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Summer Olympic U... Nike Pro TurboSpeed: Nike’s fastest ever: Based on wind tunnel data, it is up to 0.023 seconds faster over 100m than Nike’s previous track uniform. (Nike)

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Summer Olympic U... Environmental Sustainability: Reflecting the Nike commitment to considered design, Nike Pro TurboSpeed merges sustainability and performance. On average, Nike Pro TurboSpeed uniforms use 82 percent recycled polyester fabric, using an average of 13 recycled plastic bottles per suit. (Nike)

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Nike's Uniforms ... For the first time Nike will offer three distinct outfits to be worn on the medal stand by athletes from different sports.

This uniform will be:
Men's: USA Basketball, USA Field Hockey, USA Team Handball, USA Volleyball, USA Water Polo.
Women's: USA Basketball, USA Field Hockey, US Soccer, USA Team Handball, USA Volleyball, USA Water Polo. (Nike)

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Nike's Uniforms ... Men's and Women's: USA Archery, USA Boxing, USA Cycling (BMX/Mountain Bike), USA Equestrian, USA Fencing, USA Shooting, USA Wrestling. (Nike)

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Nike's Uniforms ... Men's and Women's: USA Badminton, USA Trampoline, USA Cycling (Track), USA Canoe/Kayak, USA Weightlifting, USA Judo, USA Swimming, USA Gymnastics, USA Track and Field, USA Triathlon, USA Tennis, USA Sailing, USA Synchronized Swimming, USA Table Tennis, USA Rowing, USA Taekwondo, USA Modern Pentathlon. (Nike)

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Nike's Uniforms ... Nike AF1: The first ever basketball shoe to feature Nike Air-Sole units for cushioning, the AF1 was originally released in 1982. Thirty years after its birth, the footwear icon is modernized with a reflective upper to celebrate the medal stand look. Inscribed on the left and right foot insole reads - "land of the free," and "home of the brave"? respectively. (Nike)

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More on Forbes.c... Click here to see the rest of Nike’s New Uniforms For The London Olympics.

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