Despite a playoff contending team, Jobing.com Arena was only 72.5 percent filled last season. The good news is that was slightly higher than the 2010-11 season and fails to reflect how it was packed to capacity during the playoffs; bad news it was less than the past 7 season average of 78 percent. Seats are cheap for the fans who want to go – second cheapest in the league. But all other engagement metrics –merchandise sales, TV ratings, social media involvement – indicate there may not be many ice loving sports fans in the desert.
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