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NBA Power Rankings

16. Phoenix Suns (Previously: 15)

Ever purchased a ticket for a Phoenix Suns game? Then the marketing staff is going to research your ticket-buying history to inspire you to buy tickets again: "The Suns deployed a ultra-targeted email campaign that directed previous season ticket buyers to a hypersite loaded with a personal message and photos from the customer’s point of origin with the team. For instance, those who bought season tickets back in 1993 would likely see photos from the Charles Barkley era, the year he swept into Phoenix and took home the MVP trophy." There were probably contingency plans if a fan's first experience was the 1988 squad, which went 28-54.

(AP Photo/Julio Cortez)

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