: Dallas Mavericks, Dallas Stars Naming rights cost
: $195 million Deal term
: 30 years Starting date
American Airlines is based in Fort Worth, which is adjacent to Dallas. The region is also home to Dallas-Fort Worth International airport. In 2001, the airline’s parent company, AMR Corporation (NYSE: AMR), purchased naming rights to the brand-new multipurpose arena in downtown Dallas. Both in-house teams have been incredibly successful since moving to the new arena, with top-five records in their respective leagues and the Mavericks winning the NBA championship this year. However, on November 29th, AMR filed for chapter 11. It is as yet undetermined what will happen to the remainder of the company’s $195 million obligation, set to expire in 2031.
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