: Carolina Panthers Naming rights cost
: $140 million Deal term
: 20 years Starting date
Bank of America (NYSE: BAC), the second-largest financial institution in the country, is based in Charlotte, N.C., which is also home to the the Carolina Panthers. Naming rights to the Panthers’ stadium were originally owned by Swedish telecommunication company, Ericsson (NASDAQ: ERIC). In 2004, Bank of America purchased sponsorship of the stadium in a 20-year, $140 million deal. The Panthers have had limited success of late, with the 12th-worst record in the NFL between 2001 and 2010. Attendance at the stadium has increased slightly over that time.
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