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24/7 Wall Street: Most Valuable Stadiums in America

5. Barclays Center

Team: Brooklyn Nets
Naming rights cost: $200 million
Deal term: 20 years
Starting date: New

When it was announced that Barclays (NYSE: BCS) was purchasing naming rights to the new home for the New Jersey Nets — soon to be called the Brooklyn Nets — there were rumors that the UK-based financial services company had offered $400 million over 20 years. While the final figures are unclear, the company may be paying as little as half the rumored figure, $10 million per year over the next 20 years. In their old location, the Prudential Center in New Jersey, the team was one of the worst in the NBA, with the second-worst overall record between 2001 and 2010. There are rumors that, after local residents rejected a referendum to build a new arena for the team, the New York Islanders may relocate to the center, giving Barclays two major sports teams — albeit struggling ones — for the price of one.

(AP Photo/Kathy Willens)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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