24/7 Wall Street: Most Valuable Stadiums in America
Most Valuable Stadiums in America
Most major league sports stadiums get substantial public exposure. Fans see the name while attending the games. In many cities, the arenas are a major landmark. They can be spotted, along with their emblazoned names, for miles around from the ground or the air. Then there are the nationally and internationally televised games when millions of people around the country — and sometimes the world — see and hear the sponsor company’s name as announcers refer to the venue. Over the 20-year lifespan of a naming rights deal, tens of millions of people see and hear the sponsor’s name over and over.
(AP Photo)
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