Forbes Fab 40: The Most Valuable Brands In Sports

The Most Valuable Brands In Sports

The Forbes Fab 40 comprises the 10 most valuable sports brands in the world in four distinct categories: businesses, events, athletes and teams. What does it mean to be one of the 40 most valuable sports brands in the world? It means that the brand commands a big monetary premium to comparable rivals due to a combination of its size and profitability. How that premium is measured depends on the category. (AP)

More From Forbes:
The Most Valuable Teams
The Most Valuable Sporting Events
The Most Valuable Athletes In Sports



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