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Forbes Fab 40: The Most Valuable Brands In Sports

4 of 13

2. ESPN

Brand Value: $11.5 billion

Commands average monthly fee of $5.06 per subscriber for ESPN/ESPNHD channels, highest fee from carriers and more than five times what NFL Network, second-highest basic cable channel, gets from affiliates. Operating income (earnings before interest, taxes, depreciation and amortization) expected to come in at over $3.2 billion in 2012. (AP)

More From Forbes:
The Most Valuable Teams
The Most Valuable Sporting Events
The Most Valuable Athletes In Sports



The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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