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The Daily Beast's Most Effective Super Bowl Ads

6. Doritos “Power of the Crunch” (2009)

Agency: None

Another contest winner with an arc of silly/painful/silly. Doritos was unapolagetically going for the male consumer, age 18 to 34—with a de-clad woman, free money, an insult to authority and physical comedy. Of course, the guy gets what’s coming to him. As a whole, the ad succeeds at reaching the Doritos demographic.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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