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Forbes.com: Lance Armstrong's Dropped Sponsors

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Easton-Bell Giro Helmets

Giro created a $15,000 helmet for Armstrong's 2010 Tour race, and launched a full line of Armstrong-branded helmets. (AFP)

More From Forbes:
The World’s Highest-Paid Athletes
How Star Athletes Deal With Retirement
Forbes Fab 40: The Most Valuable Brands In Sports



The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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