Paid: $12.5 million
The world's No. 1 ranked tennis player has held the top spot for 41 weeks. She has added endorsement deals this year with Yonex, Compeed and Oriflame. Her biggest partner is Adidas which paid lucrative bonuses in 2010 thanks to her No. 1 ranking.
(AP Photo/Yves Logghe) More From Forbes: The World’s Top Sports Brands What Makes People Powerful? America’s Favorite Sports Mascots The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.