$59.8 million Salary/winnings:
$17.8 million Endorsements:
King James had a memorable 2012 as he won his first NBA title, third MVP Award and a second Olympic Gold Medal. He joined an exclusive group of four Hall of Famers with his fourth MVP Award after the 2012-13 season. James is the NBA's biggest endorsement star, thanks to deals with Nike, McDonald's, Coca-Cola, Samsung and others. Sales of his signature Nike shoes rose 50% to $300 million in the U.S. during 2012, according to research firm SportsOneSource. He outsold his nearest NBA competitor by a 6-to-1 margin in the U.S. (Mike Ehrmann/Getty Images) More From Forbes
: Full List: The World’s 100 Highest-Paid Athletes The Most Valuable Sports Brands Most Disliked Athletes The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.