$53 million Salary/winnings:
$13 million Endorsements:
King James won the NBA's MVP award for the 2011-12 season and became just the eighth player to win at least three MVPs during his career. James is the NBA's biggest endorsement star, thanks to deals with Nike, McDonald's, Coca-Cola, State Farm and others. In March, he signed a deal to promote Dunkin' Donuts and Baskin Robbins in Asia. It was his first big endorsement deal since he partnered with Fenway Sports Management to oversee his marketing career in 2011. (Jeff Zelevansky/Getty Images) More From Forbes
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