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2. Kansas Jayhawks

Current Value: $32.9 million
Basketball Profit: $19.9 million
One-Year Change in Value: 17 percent
Conference: Big 12
Head Coach: Bill Self

The Jayhawks' run to last year's championship game led to higher gameday and travel expenses - in fact, travel costs were up 47 percent to $1.6 million - but Kansas took home $12 million in ticket sales and generated another $5.6 million for the Big 12 from its 23 tournament games played over the last six seasons, the most of any team. (AP Photo)

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