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Forbes.com: Top Phrases Trademarked by Athletes

Jeremy Lin - Linsanity

After Harvard graduate Jeremy Lin took the spotlight and helped give the New York Knicks a chance at a playoff run, America -- well, many parts of the world, actually -- took part in the "Linsanity" that ensued. Lin applied for the trademark to the phrase in February and beat out more than a dozen applicants for the rights. (AP Photo)

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