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Forbes: America's Favorite Sports Mascots

America's Favorite Sports Mascots

For a sports team, one of the most important components in marketing to fans is the mascot. Which score the highest? The Davie-Brown Index, a survey put out by The Marketing Arm, a brand awareness consultancy, measured pro sports mascots on awareness, appeal, entertainment value and how strongly fans affiliated them with their teams. These 10 are the biggest hits. (Marc Piscotty/Icon SMI/Newscom)

More From Forbes:
The NBA’s Most And Least Cost-Efficient Teams
Baseball’s Most Valuable Teams
The Richest Owners In Sports

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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