$12.7 million Average salary:
$8.7 million Endorsements:
Concussion symptoms have hampered Crosby the past two seasons, but "Sid the Kid" remains the NHL's most marketable player with rich endorsement deals with Reebok, Tim Hortons, Bell Canada and Gatorade. (AP) More From Forbes
: 2012 NHL Team Values The NHL’s Best and Worst Teams for the Buck The NHL’s Best (And Worst) Fans The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.