Despite a playoff contending team, Jobing.com Arena was only 72.5 percent filled last season. The good news is that was slightly higher than the 2010-11 season and fails to reflect how it was packed to capacity during the playoffs; bad news it was less than the past 7 season average of 78 percent. Seats are cheap for the fans who want to go – second cheapest in the league. But all other engagement metrics –merchandise sales, TV ratings, social media involvement – indicate there may not be many ice loving sports fans in the desert. (Getty Images) More From Forbes
: 2012 NHL Team Values The NHL’s Best and Worst Teams for the Buck The NHL’s Highest Paid Players The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.