Forbes.com: College Football's Most Valuable Teams
8. University of Arkansas Razorbacks
Two-Year Change in Value: 59 percent
Football Profit: $37 million
Conference: SEC
Head Coach: Bobby Petrino
The Razorbacks experienced 59 percent growth in value since 2009, easily the highest of any team. This growth was the result of increased ticket prices, a new seating equity program, an appearance in last year's Sugar Bowl, and the reintroduction of the "Southwest Classic" rivalry game against Texas A&M. (Getty Images)
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