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10. University of Oklahoma Sooners

Current Value: $87 million
Two-Year Change in Value: 5 percent
Football Profit: $36 million
Conference: Big 12
Head Coach: Bob Stoops

Oklahoma played Connecticut in last year's Fiesta Bowl, securing the Big 12 a payout of $18 million. (Getty Images)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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