A year after IPO, Facebook aims to be ad colossus

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FILE - In this May 18, 2012, file photo, provided by Facebook, Facebook founder, Chairman and CEO Mark Zuckerberg, center, rings the opening bell of the Nasdaq stock market, from Facebook headquarters in Menlo Park, Calif. Amid the hype and excitement surrounding Facebook's initial public offering, there were looming doubts. Potential investors wondered whether the social network could continue growing its advertising revenue without alienating users. One year later, much has changed at Facebook in a year, including the addition of mobile advertisements, the launch of a search feature and the unveiling of a branded smartphone. (AP Photo/Nasdaq via Facebook, Zef Nikolla, File)

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A year after IPO... FILE - In this May 18, 2012, file photo, provided by Facebook, Facebook founder, Chairman and CEO Mark Zuckerberg, center, rings the opening bell of the Nasdaq stock market, from Facebook headquarters in Menlo Park, Calif. Amid the hype and excitement surrounding Facebook's initial public offering, there were looming doubts. Potential investors wondered whether the social network could continue growing its advertising revenue without alienating users. One year later, much has changed at Facebook in a year, including the addition of mobile advertisements, the launch of a search feature and the unveiling of a branded smartphone. (AP Photo/Nasdaq via Facebook, Zef Nikolla, File)
Review: Toshiba ... This April 16, 2013 photo provided by Toshiba shows the Toshiba Kirabook, a newly-released laptop line with a Retina-level display. (AP Photo/Toshiba)
Ex-Groupon CEO w... FILE - In this Friday, Nov. 4, 2011 file photo, Andrew Mason, founder and CEO of Groupon, attends his company's IPO at Nasdaq, in New York. Former Groupon CEO Mason announced several new ventures Friday, May 17, 2013, including indulging his inner rock star with an album of “motivational business music.” (AP Photo/Mark Lennihan, File)
'Sonic' video ga... FILE - In this Nov. 22, 2012 file photo, the Sonic the Hedgehog balloon floats in the Macy's Thanksgiving Day Parade in New York. Sega says it will exclusively release the next three games starring the iconic blue critter on Nintendo platforms. (AP Photo/Charles Sykes, File)
INFLUENCE GAME: ... FILE - In this Jan. 15, 2013 file photo, Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif. The expansion of H-1b visas is considered the first major victory for Zuckerberg’s new non-profit lobbying organization, FWD.us, which receives financial backing from such big tech names as Bill Gates of Microsoft, Reid Hoffman of LinkedIn and Napster pioneer Sean Parker. In announcing the group, pronounced “forward us,” Zuckerberg in April called for changes so that U.S. businesses could attract “the most talented and hardest-working people, no matter where they were born.” (AP Photo/Jeff Chiu, File)
Google's product... Larry Page, Google's co-founder and chief executive, speaks during the keynote presentation at Google I/O 2013 in San Francisco, Wednesday, May 15, 2013. (AP Photo/Jeff Chiu)
Google unveils m... Sundar Pichai, senior vice president, Chrome and Apps at Google, speaks about the 900 million android users at Google I/O 2013 in San Francisco, Wednesday, May 15, 2013. (AP Photo/Jeff Chiu)
RIM unveils chea... Thorsten Heins, president and CEO at BlackBerry speaks at Research In Motion's annual conference, Tuesday, May 14, 2013, in Orlando, Fla. Heins said Tuesday that the time is right to offer BBM on rival devices. He says iPhone and Android versions will be available for free. (AP Photo/John Raoux)
Icahn, Southeast... FILE - Dell founder Michael Dell, left, in a Jan. 26, 2011 file photo, and Carl Icahn, in an Oct. 7, 2007 file photo, are seen in a combination photo. Dell's largest independent shareholder has teamed with activist investor Icahn in another challenge to Michael Dell's $24.4 billion bid to take the struggling computer maker private. Southeastern Asset Management and Icahn said in a letter sent Thursday, May 9, 2013 to the Dell Inc. board that they want to let shareholders keep their stock and give them either $12 per share in cash or additional shares in a deal that keeps the company publicly traded. An investment group led by Michael Dell offered earlier this year to pay $13.65 per share in a deal that would take the company private. Southeastern and Icahn criticized that proposal in a scathing letter to Dell's board outlining their latest offer. (AP Photos/Dell-Virginia Mayo, Icahn-Mark Lennihan)
High-tech pushes... FILE - In this Feb. 2, 2011 file photo, Sen. Orrin Hatch, R-Utah speaks on Capitol Hill in Washington. High-tech companies looking for an immigration bill to solve their shortages of workers skilled in mathematics and science press for more concessions this week through Hatch. Democrats desperately need his support to give the legislation a chance. Some liberal Democrats, however, say the bill already gives too much to Silicon Valley. (AP Photo/Jacquelyn Martin)
Project aims to ... Riley Duren, the chief systems engineer for the Earth Science and Technology Directorate at NASA’s Jet Propulsion Laboratory(JPL) demonstrates on the laser radar designed to measure carbon dioxide in the air at Caltech's Linde + Robinson Laboratory in Pasadena, Calif., Friday, April 12, 2013. A mile above this city, sensors gaze down on the basin from atop Mount Wilson the way a satellite fixates on Earth, collecting pieces of information about Los Angeles' carbon footprint. (AP Photo/Jae C. Hong)