Logo first used:
1896 Company founded:
$84.8 billion Industry:
Prudential used the “Rock of Gibraltar” logo for the first time in 1896 in an advertisement with Leslie’s Weekly. Under the logo the ad said, “The Prudential has the strength of Gibraltar.” The company was initially founded as Prudential Friendly Society in 1876 by John Fairfield Dryden, an insurance agent. Today, Prudential Financial Inc. (NYSE: PRU
) offers both individuals and institutions a wide variety of financial products, such as annuities, life insurance and wealth management. The company was ranked 29th on the Fortune 500 in 2013, with an annual revenue of $84.8 billion.
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