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24/7 Wall St.: The Oldest Company Logos in America

6. Campbell Soup

Logo first used: 1898

Company founded: 1869

Revenue: $7.7 billion

Industry: Processed and packaged goods

Campbell Soup Co. (NYSE: CPB) was founded in 1869 by Joseph Campbell and Abraham Anderson, who later left the company. The first label put on a can of Campbell Soup in 1897 was actually orange and blue. By then, Campbell had retired, though his name stayed with the company. The colors were changed to red and white in 1898 after a company official saw the color scheme of Cornell’s football team and proposed the change. The company added the word “soup” to its official name only in 1922, and the company began publicly trading in 1954. The iconography of the company’s logo and label were immortalized in a series of paintings by Andy Warhol in 1962.

(Photo: Campbells/24/7 Wall Street)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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