Logo first used:
1905 Company founded:
$9.5 billion Industry:
The Sherwin-Williams “Cover the Earth” logo, with a can of paint spilling over the planet, was created in the 1890s by George Ford, who headed the company’s advertising. Although there were initial misgivings about the design, general manager Walter Cottingham believed it was a bold depiction for the fast-growing company. By 1905, “Cover the Earth” had replaced a chameleon as the company’s official logo. Today, Sherwin-Williams Co. (NYSE: SHW
) is the largest manufacturer of paint and coating in the nation. The company’s revenue of $9.5 billion in 2012 put it among the 300 largest publicly traded companies in the United States in terms of revenue.
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