Logo first used:
1886 Company founded:
$48.0 billion Industry:
In 1886, pharmacist John Pemberton began selling Coca-Cola at Jacob’s Pharmacy in Atlanta. Soon after, the company adopted its world-famous logo, featuring an elaborate cursive script and two looping capitalized Cs. Since then, the Coca-Cola Co. (NYSE: KO
) has made few tweaks to its core logo, adding the “dynamic ribbon” — the white swirl that underlines the lettering on its logos — in 1969. In its 2012 report, Interbrand noted that Coca-Cola was the world’s most valuable brand, worth an estimated $77.8 billion. According to a recent NPR report, with the easing of trade restrictions in Myanmar, there are just two countries where Coca-Cola is not sold: Cuba and North Korea.
(Photo: Coca-Cola/24/7 Wall Street) More From 24/7 Wall St.
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