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TheDailyMeal.com: Misleading Beverage Labels

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Mojo Malt Liquor, Just Like Bottled Water

Don’t be fooled by the pretty plastic bottle: the newest malt liquor to hit shelves, called Mojo, has liquor boards across the country concerned because its bottle design looks remarkably like a water bottle. The drink was sold in nine states in the Northeast, but New Hampshire has moved to ban it from sale in the state because of its resemblance to bottled water. Said the New Hampshire Liquor Commission in a statement, "These products are clear liquid, resembling water and are packaged in containers that resemble specialty water products." And the maker behind the Mojo drink, Irokos Group, wants to sell a New Hampshire version of the drink that’s only 5.9 percent ABV (instead of its normal 7 percent), so that it technically qualifies as a malt beverage instead of a malt liquor — so you can see it in a mom-and-pop liquor store next to the Mike’s Hard. One of the leading execs at Irokos Group said in response to the New Hampshire Union Leader that the fury at Mojo has been overblown. "I am frustrated that people are trying to give it a bad image for something so simple," he said. "This product is the same as Smirnoff Ice." So make sure you know what you’re picking up at the liquor store.

(Credit: Mojo)
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