New Coke – Coca-Cola | TheDailyMeal.com: Failed Products of Major Brands

TheDailyMeal.com: Failed Products of Major Brands

New Coke – Coca-Cola

Perhaps the most infamous flop in Coca-Cola’s history was when the company announced on April 23, 1985, that they were changing the formula for their wildly popular soda. Although they had intended to revitalize interest in the brand with this new recipe, the public backlash was so strong that they returned to the original formula just a few months later.

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Crystal Pepsi

The story goes that in the early '90s, when Ivory rebranded their classic white bar soap and introduced the clear bottled version, PepsiCo was so inspired that they decided to manufacture a clear, caffeine-free version of their iconic soft-drink. The company released the product in select test markets in 1992 and received an overwhelmingly positive response. However, when they released Crystal Pepsi nationwide, the response was surprisingly dismal. They discontinued the product one year later.

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Hershey’s Swoops...

When Hershey’s began marketing Swoops in 2003 the product seemed like a sure hit — the slices of milk chocolate were shaped like Pringles and melted in your mouth, and they even came in a variety of flavors from Almond Joy to Peppermint Pattie — but for whatever reason the product never caught on. Some have suggested that consumers thought they were chocolate-dipped chips and were turned off by that. Swoops became history in 2006.

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Doritos 3D – Fri...

In the mid-2000s, Doritos took a break from manufacturing new flavors of their classic chips and instead introduced a product that took the chips themselves in a new direction — 3D Doritos. The air-filled Doritos came in several flavors and was marketed using a sexy advertising campaign, but ultimately, the brand pulled the chips off the shelves just a few years after their launch.

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Jell-O For Salad...

In the 1960s, Jell-O was not only popular as a sweet dessert, but many home cooks were using it in savory salads and molds as well. In response to the growing trend, Jell-O introduced a savory line of gelatin — available in celery, Italian seasoning, tomato, and mixed vegetable flavors. Unfortunately, the novel product line was just a bit too out-there for the general public’s palate and Jell-O quickly discontinued it.

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BK Baguette Sand...

In 2003, Burger King introduced a new line of chicken sandwiches aimed at appealing to a more health-conscious demographic — the BK Baguette Sandwiches. But the product never caught on in the U.S. and was quickly replaced with the TenderGrill Sandwich.

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New Coke – Coca-...

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Bell Beefer – Ta...

Instead of sticking by their former motto "Think Outside the Bun," Taco Bell introduced their first and only sandwich to the menu in the mid 1980s, the Bell Beefer. The sloppy joe-esque creation included all of the components of their signature beef taco piled onto a burger bun. Consumers complained that the sandwich was too messy, which is what ultimately led to the product’s demise.

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Wow! Chip – Frit...

In 1998 Frito-Lay unveiled their innovative line of fat-free chips with great fanfare and anticipation from diet-conscious Americans. In order to create the chips the company replaced the fat with Olestra, which subsequently caused major cramping and other digestive complications for many, many people. Needless to say, the product was discontinued a few years later.

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