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TheDailyMeal.com: Juice Frauds - What's Really In Your Juice?

‘Flavor Packs’

This last one has everyone talking: ethyl butyrate, one ingredient you might see on your juice ingredient label, is better known as the "flavor pack" that makes your juice so appetizing.

Tropicana Juice is one such company to come under fire (and lawsuits) for using flavor packs in orange juice to give it a "distinctive" and consistent taste. As Food Renegade explains: "When the juice is stripped of oxygen it is also stripped of flavor-providing chemicals. Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature."Coca-Cola’s

Simply Orange juice is another such example of a product "made with an algorithm." The "Black Book" model, Bloomberg recently revealed, is how Coca-Cola can replicate the same taste of orange juice despite the variables of juice production — using "natural fragrances and flavors."

(Credit: Shutterstock)
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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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