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Coachella's young audience a marketers paradise

FILE - In this Sunday, April 13, 2014 file photo, Coachella festival goers Justin Gibbs and Olivia Hansen of Los Angeles relax on the Empire Polo Field during the third day of the 2014 Coachella Music and Arts Festival in Indio, Calif. The Coachella crowd may be there to listen to music under the hot desert sun, but the retailers are there for the celebs and the crowd, which is young, hip and with money to spend. (Photo by Chris Pizzello/Invision/AP, file)

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