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You’re Overwhelmed with Options

Ever go to a Cheesecake Factory or DSW? There are enough options to make your head spin. But why? You knew very well that you wanted a pair of wedges but once in the store, you find yourself checking out the sneakers…and the heels…and then the boots. According to a study conducted at the Wharton School of the University of Pennsylvania, we simply have a knack for complicating our choices. When faced with a decision, we will often compromise our initial preferences to make the inferior options seem better. We need to weigh all the options – even though you know your closet really doesn’t need another pair of heels you will never wear. "Once we start complicating the decision, our focus and preferences shift," explains study-author Professor Rom Schrif. "Therefore, we may end up choosing an option that merely appears to be better, just because we complicated our choice."

How to avoid a big oops: When faced with many alternatives like buying a house or choosing a master’s program, remember what your priorities were before you got your offers. If proximity to your job was the most important qualifier, don’t lose sight of that when tempted with other benefits.

(CREDIT: Tim Ridley/Dorling Kindersley/Getty Images)
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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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