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You're Too Aware of Gender Roles

A Colombia University study suggests that we manifest gender stereotypes when we know they exist. In the study, participants were asked to make a series of financial decisions. Those not asked their gender before embarking on the tasks showed no differences in results between the men and the women. Participants who were asked to check a gender box before making the same decisions, women lived up to the stereotype that they are not as risk-taking as men and made more cautious decisions. The men, similarly, lived up to their stereotype and took more risks.

How to avoid a big oops: Remember: Stereotypes don’t work if you don't know they exist. Ignore any gender-related fears about how you should or shouldn’t act and make the decision that works best for you.

(CREDIT: Steve Cole/Photodisc/Getty Images)
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