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Ronald McDonald takes to Twitter, gets makeover

This undated image provided by McDonald's on Wednesday, April 23, 2014 shows the character Ronald McDonald with updated clothing. On Wednesday, the company said the mascot will take an active role on social media for the first time. The move marks a turnaround from recent years, when he faded to the background as McDonald’s came under criticism for using him to market to children. But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales. (AP Photo/McDonald's)

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