Subway - Footlong
In November, 2007, Subway applied to register a trademark on the term “Footlong” to describe its 12-inch sandwiches. Although the trademark is pending, the company has reportedly sent out cease and desist letters to various restaurants, including the Coney Island Drive Inn, which has sold foot long hot dogs since 1963. It is unclear whether Subway’s request will be approved, however, a number of competitors, including Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silvers, and A&W Restaurants, are opposed to the request, claiming that the term is too generic to be trademarked.
(AP Photo/Seth Wenig)