DailyFinance: Pop Quiz—Do You Know the Weird History of These Companies' Names?
6. Starbucks Was Named for a "Moby Dick" Character, but It Almost Took a Different Name Related to the Book. What Was It?
Starbucks was named after Starbuck, the first mate on a whaling ship called the Pequod. But the company was almost named after the ship itself. Starbucks CEO Howard Schultz writes that company co-founder Gordon Bowke wanted to call it Pequod, but was overruled by a business partner who argued that "No one's going to drink a cup of Pee-quod!"
(Ahab was captain of that boat, and Queequeg was a harpooneer. The book was written by Herman Melville.)
(Amazon)
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