3. Visual Aids
If you draw a line around it, people will order. That’s why many menus box off something they want to promote. Chicken wings are a prime example. They’re “garbage,” says my son of one of my favorite noshes. “They cost pennies so they’re huge profit items.” Photos also sell dishes. An album of what look like ten-inch-high pies set on each table at Bakers Square make it hard to resist ordering a slice. Fancy-schmancy restaurants, however, like this one in Westport, Conn., consider photos déclassé; from them the most you’ll get is a sketch or two.
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.