1. First In Show
Many restaurants group their offerings under the obvious headings: pasta, beef, seafood, entrees, appetizers and so on. Testing has shown that if you decide on chicken, you are more likely to order the first item on the chicken list. That’s where a savvy restaurant will place its most profitable chicken dish. A really sharp chef might put a puzzler like sweetbreads first in a grouping. “They only cost about $3, so the margin is huge,” says Ez. Of course, you’ve got to hope that enough people like sweetbreads.
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.