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Money Talks News: Tricks of the Trade: Restaurants

4. Flowery Descriptions

Which sounds better: Classic Burger or Tavern-Style Burger with Frizzled Onions and Smoky Barbecue Sauce? According to a six-week field experiment by Cornell, menus that had descriptive or creative food descriptions, rather than items with simple names, increased sales by 27 percent. To add insult to injury, scrumptiously described dishes often cost more.

(iStock)

More from Money Talks News:
7 Ways to Radically Reduce Your Restaurant Checks
5 Fattiest Fast Foods - Plus Surprisingly Fatty Picks
15 Ways to Save on Eating Out



The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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