Muriel Siebert, CEO, Muriel Siebert & Co.
You likely know Siebert -- the "First Woman of Finance " -- as an advocate for women and business. She's the first woman to own a seat on the NYSE (1967), first woman to be Superintendent of Banking of the State of New York (1977), and the company she founded, Muriel Siebert & Co., is the only woman-owned NYSE brokerage firm with a national presence. She also created Women's Financial Network to help women make smart investment decisions. But there's something else you probably don't know about Siebert: She wants financial literacy to be her legacy. And she has been working tirelessly to take her financial literacy program national (It's now in New York City high schools.) Lord knows, we need it: The National Foundation for Credit Counseling, in its third annual financial literacy survey, shows that 92 million Americans give themselves a grade of C, D, or F on their personal finance knowledge.
(AP Photo/Craig Ruttle)