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24/7 Wall St.: Sodas Losing Their Fizz

3. Sprite

Parent company: Coca-Cola
Pct. change in gallons sold: -20 percent
Gallons sold 2001: 984.1
Gallons sold 2010: 785.6

Sprite, although the market leader in the lemon soda category, has seen consumption drop greatly since 2001. Part of this decline is the result of PepsiCo’s Sierra Mist, which has gained popularity since its release in 2000. Coca-Cola attempted to revamp the brand in 2010 by releasing a new ad campaign and changing the “Obey Your Thirst” tagline to “The Spark.”

(AP Photo/Seanna O'Sullivan)

More From 24/7 Wall Street:
8 Beers Americans No Longer Drink
Breakfast Cereals Americans No Longer Love
Disappearing Restaurant Chains



The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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