3. Sprite

24/7 Wall St.: Sodas Losing Their Fizz

Parent company: Coca-Cola
Pct. change in gallons sold: -20 percent
Gallons sold 2001: 984.1
Gallons sold 2010: 785.6

Sprite, although the market leader in the lemon soda category, has seen consumption drop greatly since 2001. Part of this decline is the result of PepsiCo’s Sierra Mist, which has gained popularity since its release in 2000. Coca-Cola attempted to revamp the brand in 2010 by releasing a new ad campaign and changing the “Obey Your Thirst” tagline to “The Spark.”

(AP Photo/Seanna O'Sullivan)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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Sodas Losing The... The soda industry has a problem. Some of the industry’s largest-selling and most famous brands have lost well over a third of their sales in the last decade. 24/7 Wall St. has examined major soda brands to find which have been selling less and less.

(AP Photo/Paul Sakuma)

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5. Caffeine-Free... Parent company: Coca-Cola
Pct. change in gallons sold: -37 percent
Gallons sold 2001: 260.7
Gallons sold 2010: 165.4

Caffeine Free Diet Coke has had the second greatest decrease in gallons sold since 2001. This is most likely the result of newer options. There are a number of relatively healthy caffeine-free beverages available, such as juices and bottled water. Coca-Cola also sells now caffeine free Coca-Cola Zero, an extremely similar product to Caffeine Free Diet Coke.

(AP Photo/Darron Cummings)

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4. 7 UP Parent company: Dr Pepper Snapple Group
Pct. change in gallons sold: -53 percent
Gallons sold 2001: 283.8
Gallons sold 2010: 131.4

7 Up has taken the greatest hit over the last decade. The number of gallons sold has dropped 53 percent since 2001. One of the reasons for this is the crowded lemon-lime soda market. Another reason is that 7 Up used to be largely distributed by Pepsi bottlers who replaced it with Sierra Mist, according to Ad Age.

(iStock)

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3. Sprite Parent company: Coca-Cola
Pct. change in gallons sold: -20 percent
Gallons sold 2001: 984.1
Gallons sold 2010: 785.6

Sprite, although the market leader in the lemon soda category, has seen consumption drop greatly since 2001. Part of this decline is the result of PepsiCo’s Sierra Mist, which has gained popularity since its release in 2000. Coca-Cola attempted to revamp the brand in 2010 by releasing a new ad campaign and changing the “Obey Your Thirst” tagline to “The Spark.”

(AP Photo/Seanna O'Sullivan)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
2. Pepsi-Cola Parent company: PepsiCo
Pct. change in gallons sold: -32 percent
Gallons sold 2001: 2,075
Gallons sold 2010: 1,407

Pepsi was invented in 1898 by Caleb Bradham and has been a close competitor of Coke’s ever since. Parent company PepsiCo has diversified greatly in recent years. In 1998 it bought Tropicana, and in 2001 it bought Gatorade. Like Coca-Cola, PepsiCo also offers various modified versions of Pepsi, such as Diet and Caffeine-Free.

(AP Photo/Ed Bailey)

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1. Coca-Cola Cla... Parent company: Coca-Cola
Pct. change in gallons sold: -22 percent
Gallons sold 2001: 3,044
Gallons sold 2010: 2,386
Soon after it was first introduced by John Stith Pemberton in Atlanta in 1886, Coca-Cola became an American favorite. From 1899 until 1920 the number of bottlers grew from two to more than 1,000 nationwide. However, the last decade has seen the amount of Coca-Cola Classic consumed decrease significantly. Customers have turned to a number of similar alternatives to meet their specific preferences, including Diet Coke, Coke Zero, and Coca-Cola Cherry.

(AP Photo/Ric Feld)

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