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Product Brands Named After Real People



In 1946, Earl Tupper introduced plastic storage ware with legendary airtight seals patterned after the inverted rim on a can of paint which prevented food from drying out, wilting or losing its flavor. Despite their breakthrough nature, the products didn't sell well in retail outlets, primarily because consumers needed demonstrations in order to see how they worked. In response, the first Tupperware Home Party was held in 1948. This proved a dramatically effective way of communicating the benefits of the seal.

(Photo: Tupperware)

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