(Excerpt from: www.pg.com
MAX Factor & Co. was founded by Max Factor, Sr., who began as a makeup man for the Royal Ballet in Czarist Russia. As a young man in 1904, he emigrated from his native country to New York. Later that same year, he moved to St. Louis, Mo., where he opened a small perfume, makeup and hair goods concession at the St. Louis World's Fair. Four years later, the family moved to Los Angeles, Calif., where Max Factor opened his first store in the center of the city's theatrical district.