(Excerpt from: hallmark.com
Joyce C. Hall, founder of Hallmark Cards, Inc., lived the American dream. Born Aug. 29, 1891, in tiny David City, Neb., Hall overcame both poverty and a lack of a formal education to become the architect of an industry. In the 1920s he wanted to substitute the phrase, "A Hallmark Card," for "Hall Brothers Company" on the back of greeting cards. "Everybody in the place was against it," he said, but he made the change.
(AP Photo/Orlin Wagner)