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24/7 Wall St.: The Worst Product Flops of 2012

3. “John Carter”

Company: Walt Disney Co. (NYSE: DIS)

“John Carter” was widely touted by Disney, but the ingredients to make it a success were never there. The director, Andrew Stanton, had never directed a live-action movie before. The executives producing the film had minimal experience running a movie production. The reviews were, to be generous, mixed. The science-fiction movie, which cost $250 million to make and another $100 million to promote, opened with a meager $30.6 million in U.S. ticket sales. Foreign sales helped boost opening weekend to more than $100 million, but sales quickly fell. Disney said shortly after the release it would take a $200 million write-down on the movie, making it the biggest box-office dud ever.

(AP Photo/Matt Sayles)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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